Client: Network Rail
Campaign: Beware the Bubble
Objective: To reduce incidents of slips, trips and falls of travellers across the rail network.
Insight: Network Rail see hundreds of accidents a year across their network, but research shows that more than 70% of all major accidents in the rail environment are caused by inattention – people who are distracted or have become complacent about the risks. Our campaign was developed based on one simple and relatable universal truth – that we all live our lives ‘in a bubble’ - but sometimes this can lead to injury or harm.
Idea: In a transient environment where train delays, platform alterations and crowds can be commonplace, these accidents are often not the result of consciously irresponsible behaviour – so our campaign was built to reflect this by simply asking the public to ‘Beware The Bubble’. The suite of campaign materials include a 30-second TV advert, OOH, social, digital and print media assets.
