“What'll we do with ourselves this afternoon? And the day after that, and the next thirty years?” – F. Scott Fitzgerald
mead scholarships & fellowships | branding
At the beginning of 2013 I was asked to create an identity for a new scholarship funding programme at University of the Arts London. The brief was to create a brand for the new scheme that was sympathetic to the wider branding of the University, but unique in this own right. When creating the printed assets to support the launch of the new programme, we took the opportunity to use letterpress as a way of adding a subtle sense of prestige, with the hope that students at UAL would be more likely to retain them.