healthscapes | animation

In the summer of 2012 I was commissioned to produce a short animation for Brighton-based health and wellbeing PR firm Pegasus. They had previously produced a printed booklet to explain 'healthscapes', a framework for evaluating why people make the decisions they do when it comes to their health, and they wanted me to help articulate it further by producing an animation. I was afforded a huge amount of creative freedom on this project, both in terms of the visual style and narrative, which I thank them for wholeheartedly.

© Adam Hayes | 2016