artsmart 2014 | graphic design

In 2014 I was asked to produce the graphics for Artsmart 2014, an annual careers festival for students and graduates of University of the Arts London. The identity for Artsmart was original produced by INT Works in 2011 which the University has applied ever since, but with annual updates. The red and blue colours used are central to the Artsmart branding, and so I chose to feature them heavily in my solution for the 2014 event. I produced postcards, posters, booklets, web images, signage, and exhibition space graphics. Additional design support was provided by London-based studio Alphabetical.

Video production by Paul J Cochrane. Event photography by Lucy Campbell.

© Adam Hayes | 2016